I’m Surya Pillai, an experienced Product Designer with over a decade of experience, currently based in the Netherlands. My career began at Hindustan Unilever Limited, where I was immersed in Design Thinking principles, shaping my approach to user-centered design.

As a BDes (Fashion Communication) graduate from the esteemed National Institute of Fashion Technology, India and an MSc in Digital Design from Amsterdam University of Applied Sciences, I have a strong foundation in creating cross cultural, impactful experiences that blend user needs with business goals.

Before co-founding and leading Design at Semly Pro, I worked as a UX Designer at CarWale, where I was the sole designer in the 'CarWale Experience' team. I led product innovations and revamped key tools, including the Lead Management system Autobiz and was part of the re-design of the Carwale automotive e-commerce portal.

At Semly Pro, I’ve immersed myself in designing for diverse industries like Clean Energy, Health, Automotives, IOT, Fashion, Government Agencies, Digital Tools, etc., always ensuring sustainable solutions that drive real value.

My work has been featured in esteemed publications like the Outlook Business and Economic Times (India), and I continue to learn, grow, and leave ‘unique thumbprints’ of impact. And when I’m not designing product experiences, you’ll find me sharing my thoughts on UX Collective, or storytelling through fine-art images.